Are your collections certified with GOTS, Svanemærket or BCI and do you communicate about it? Can you trust the criteria imposed by the standard and do your customers?  During this course you will be presented with the most known standards and labels.

We will discuss the difference between a standard, a certification, and a label but also how to critically judge their engagements and promises. 

You will get a hand-on guide to choosing the right label for your brand and how to get started with the process and we will look at the ways to include a label in your communication in order to avoid greenwashing.